Why would a funeral home post on social media? What would they post? Where should social media fit in the overall marketing strategy?

The fact is that 90% of all funeral homes get this wrong.

While social media is ubiquitous in today's society, we understand it isn't exactly synonymous with deathcare. Let's be honest, people typically don't rummage Facebook or Instagram to find a funeral home or cemetery. Social media has little to no direct effect on generating at-need calls.

With that being said, social media still has a useful part to play in your marketing strategy and should be your primary channel for generating preneed leads.

In this free guide, we'll share how to get the biggest ROI from social media marketing. Here's some of what you'll learn:

• Why social media is key to increasing your firm's brand awareness

• How to generate qualified preneed leads on Facebook

• What kind of content you should post

Download our FREE guide, How to Master Social Media for Funeral Homes, to learn how to be part of the 10% who do it right.